April 20-22, 2018


Using Data and Technology to Rethink Retail


The brick-and-mortar retail landscape is rapidly evolving. Shopping centres no longer compete only with other physical shopping environments; they now compete for people’s time. Remaining relevant in a market of e-commerce and digitization requires a shift in thinking – one that embraces disruption and innovation. Technology will continue to evolve the retail landscape; retailers and landlords who work alongside these advances and continue to curate unique retail destinations will gain un-tapped opportunities in customer engagement and loyalty. With more than 18 million annual visitors, thousands of parking spaces and more than 250 shops and services spread across the equivalent of more than 30 football fields, Yorkdale is an operational marvel.


How can you leverage data and/or technology to optimize the retail experience?


How can you turn data into actionable customer insights?


How can you attract new customers and maximizing dwell-time?


How can you build repeat business through loyalty programs and “surprise-and-delight” initiatives?


1st Place: $10,000

2nd Place: $3,000

3rd Place: $2,000


Day 1: Friday


Registration Opens




Hacking Begins


Venue Closes

Day 2: Saturday


Venue Opens






Submission & Expo Briefing


Venue Closes

Day 3: Sunday


Venue Opens




Hacking Ends




Expo Ends
Tallying Scores


Top 5 Pitches


Awards & Celebrations


Event Ends



How easily can the solution be implemented?



How unique is the concept of the solution?

Use of Data/Tech


How well does the solution use data and/or tech?

Strategic Thinking


Is the solution scalable?



How well did the presenters articulate the way their solution addresses the problem?

I’ve never done a hackathon before. Can I still participate?

Yes! Hackathons are a great opportunity to have fun, network and apply your skills in a new way.

Do I need to be a developer to participate?

No! This hackathon will focus on business cases not functioning applications - no developer experience required.

What’s up with team participation?

We believe in the power of collaboration and have found that the best solutions are often created by teams of 2-6 participants.

What if I don’t have a team?

Don’t worry - we’ll help you find teammates once you register. The Hackworks platform is built specifically to identify teams that are looking for additional members and to connect participants with specific skillsets.

Will food be provided?

Yes. All meals plus lots of snacks and drinks will be provided throughout the weekend. Let us know if you have any dietary restrictions when you register.

Do I need to be at the venue for the entire hackathon?

You are encouraged to work on site as much as possible, but are welcome to come and go as you please.

What do I need to bring?

Bring any devices and chargers that you’ll need to build your solution and presentation with. We’ll provide wifi, electrical connection, food, drinks, and lots of comfy workspace throughout the weekend.

Who owns the IP of the solutions?

You will be required to submit your presentation in order to be considered for final judging and prizes but all IP belongs to participants, even after you submit.

What are the prizes?

Judges will determine the 3 top teams. Prizes for top teams are: $10,000 for the first place team, $3,000 for the second place team and $2,000 for the third place team. All participants will also receive swag.

Don’t see your question here? Email us at SmartRetailChallenge@hackworks.com.


Once you've registered for the Oxford Smart Retail Challenge, you will receive a link and password that will give you access to exclusive Yorkdale data provided by Oxford Properties. Below we have sourced tools that you may want to use to read, analyze and manipluate the data. The data that is being provided by Oxford Properties is very large, you will not be able to open with Excel or Open Office.

Open & Read the Data

The below tools will allow you to open large csv files and are free!

Tad Viewer

Tad is a free (MIT Licensed) desktop application for viewing and analyzing tabular data.

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CSView is a lightweight viewer that displays the start of a data file immediately so there's no waiting around for very large files to load. Using very little memory CSView can comfortably open files larger than 4GB. With copy and paste functionality and selectable delimiter support CSView provides a fast, clean and simple way to access very large CSV files.

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Analyze, Manipulate, and Visualize Data

The below tools will allow you to analyze, manipluate, and visualize data.


You don’t have to know how to write code or build any special tools to use Tableau. You’ll be able to analyze data and create insightful visualizations.

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Power BI

Power BI is a business analytics service provided by Microsoft. It provides interactive visualizations with self-service business intelligence capabilities, where end users can create reports and dashboards by themselves.

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Google Slides

Create a new presentation and edit with others at the same time. Get stuff done with or without an Internet connection. Use Slides to edit PowerPoint files.

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Prezi introduces a better way to present; everything you need to create, present and analyze your best presentations ever.

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Keynote for Mac, iOS and iCloud lets your make dazzling presentations. Anyone can collaborate – even on a PC. And it works with Microsoft PowerPoint.

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The most advanced responsive front-end framework in the world. Sketch gives you the power, flexibility and speed you always wanted in a lightweight and easy-to-use package. Finally you can focus on what you do best: Design.

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DESIGN BETTER. FASTER. TOGETHER. The world's leading prototyping, collaboration & workflow platform

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Origami Design

Explore, iterate, and test your ideas. A new tool for designing modern interfaces, built and used by designers at Facebook.

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Create fully-interactive high-fidelity prototypes that look and work exactly like your app should. No coding required..

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Webflow gives designers and developers the power to design, build, and launch responsive websites visually, while writing clean, semantic code for you.

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Adobe Photoshop

The world’s best imaging and design app. Work across desktop and mobile devices to create and enhance your photographs, web and mobile app designs, 3D artwork, videos, and more.

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Adobe Illustrator

The industry-standard vector graphics app that lets you create logos, icons, drawings, typography, and complex illustrations for any medium

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A cross-platform image editor available for NGU/Linux, OS X, Windows and more operating systems. It is free software; you can change its source code and distribute your changes.

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Make every moment beautiful with our family of photo editing apps. Work in layers, replace colour, transform objects, and more- all from your browser.

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Free stock photos to use anywhere, for any personal and commercial purpose.

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Discover over 1.3 million images and videos shared by our generous community.

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Beautiful, free photos. Gifted by the world’s most generous community of photographers.

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Free vectors for personal and commercial use. Download in .AI and .EPS format

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Free stock photos to use anywhere, for any personal and commercial purpose.

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Great stories start here. Discover over 125 million royalty-free images, video clips and music tracks.

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The largest database of free icons available in PNG, SVG, EPS, PSD and BASE 64 formats.

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Google Fonts

Make the web more beautiful, fast and open through great typography. Browse and adopt different font styles of your choosing.

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Toptal:Subtle Patterns

Free textures for your next web project, brought to you by Topal.

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The Noun Project

Icons for everything. Over a million curated icons, created by a global community.

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Font Squirrel

Font Squirrel scours the internet for high quality, legitimately free fonts. Download thousands of completely legal, high quality, free fonts.

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Lorem Ipsum Generator

A placeholder text commonly used in the graphic, print and publishing industries for previewing layouts and visual mockups

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